If you're paying to win the same customer twice… it's your email.
Penmark builds the Klaviyo flows and campaigns that bring past buyers back, so repeat revenue stops depending on your ad spend.
Book a callWatch the 90-second breakdown: where DTC brands leak repeat revenue, and how we plug it.
A retention system that runs every day, not a few one-off sends
Flows that fire on their own, a campaign calendar that doesn't run dry, and the deliverability work that keeps it all out of spam.
Flows that fire on their own
Built once in Klaviyo, triggered by what customers actually do.
- Welcome series on signup
- Abandoned cart & browse on drop-off
- Post-purchase on first order
- Win-back at 60 / 90 / 180 days
A campaign calendar that repeats what works
A rotating monthly system, so you're never staring at a blank send.
Inbox, not spam
SPF, DKIM, DMARC, list hygiene and sending cadence. The unglamorous part that decides whether anything else works.
One-page monthly report
Revenue from email, repeat purchase rate, what went out and what changes next. No jargon.
You own everything
Your Klaviyo account, your list, every flow and email. Stop working with us and it all stays.
Most DTC brands pour money into ads, then send a discount blast when the month looks soft. The customers they already paid for go quiet. That's the leak, and it's usually email.
Penmark is new, so there are no fake logos on this page. You'd be an early client: my full attention, an early-client rate, and a first month built to prove the work. If you don't like what goes out, you walk away with everything I built.
From audit to running system in four steps
Audit
- Klaviyo account and flow review
- Deliverability health check
- Repeat purchase and LTV baseline
Build
- Signup forms and welcome series
- Cart, post-purchase and win-back flows
- Campaign calendar for month one
Refine
- Subject line and creative tests
- Segments by purchase behaviour
- Send time and frequency tuning
Report
- Monthly one-page report
- What worked, what's next
- You approve every send
A retention specialist, not a flow factory
What you get here
- Email retention only, Klaviyo only
- Founder-led, hands-on execution
- Built around repeat purchase and LTV
- Deliverability set up before anything sends
- You approve every email
- No contract, 30 days' notice
What's typical
- Builds a few flows, then disappears
- Junior account managers doing the work
- Measured on deliverables, not revenue
- Generic templates, no strategy
- Long lock-in contracts
Flat monthly. No percentage of your sales.
Every option includes the strategy, writing, building and sending.
Setup
- Deliverability and authentication
- List import and cleanup
- Welcome series
- Handed over, yours to run
Monthly
- Everything in Setup
- Cart, post-purchase and win-back flows
- Two campaigns a month
- One-page monthly report
Monthly plus
- Everything in Monthly
- Four campaigns a month
- Behavioural segmentation
- Subject line and creative testing
Klaviyo bills you directly. No contract. Cancel with 30 days' notice.
Common questions
Do you only work with Klaviyo?
Yes. Klaviyo is the standard for Shopify brands and focusing on one platform means deeper work. If you're on something else, I'll tell you on the call whether moving is worth it.
What if I already have flows set up?
I audit what exists, keep what works, and rebuild what doesn't. Most brands have a foundation that just isn't performing.
How long until I see anything?
Flows start working the day they go live because they trigger on their own. Campaign revenue shows up in the first full month.
Who owns the account and list?
You do, from day one. If you stop working with me you keep the list, the flows and every email.
Am I locked in?
No contract, no minimum term. Thirty days' notice ends it.
Let's look at your email revenue
Pick a day. I'll look at your current Klaviyo setup and tell you straight where the repeat revenue is leaking.
- 20-minute call
- Free flow audit included
- No pitch deck, no commitment
Prefer email? hello@penmark.agency
Stop paying for the same customer twice
Get a free audit of your flows and a plan for bringing past buyers back.
Book a call